The State of Customer Trust in B2B SaaS: 
A Benchmark Report

Learn how 100+ security & compliance professionals at high growth SaaS companies are building trust with customers through security reviews.

Picture of Customer Trust Benchmark Report for B2B SaaS

Recommendations for security & compliance teams

The goal of the study was to provide the first state-of-the-market look at customer trust management with actionable recommendations that security and compliance teams can use to mature and scale their programs. 

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Preview of Key Findings

Standardized questionnaires are not enough

There is no evidence to suggest that having a standardized questionnaire like a CAIQ or SIG reduces the number of questionnaires received, or time spent on security reviews.

No one is immune from the challenges

Teams experience similar pains across the board no matter how long they’re spending on their security reviews. Those spending 1-5 hours experience similar pains to those spending 50+ hours.

Requirement for sales deals

Completing questionnaires has an impact on sales deals today. Nearly 80% of respondents cite they are important and/or critical for closing deals.

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